ABB Ability

Working closely with ABB’s global Customer Experience & Innovation team in Zurich, we devised a modular approach to their new ABB Ability customer experience centers that rethinks how space can augment collaboration and creativity.

ABB ABility center: co-creation spaces

The first instance of the concept has a permanent home in ABB’s Corporate Research Center in Ladenburg, Germany, where a series of interactive installations, a VR Lab and a Co-Creation space for ABB experts to imagine how ABB Ability can help drive their clients business.

We designed a light, modular framing system that is easy to configure, assemble, and adapts to a variety of ABB spaces around the world. Touch screens, whiteboards, graphic panels, and a range of interactive experiences have been designed to fit within the system and allow for new arrangements to be configured and adjusted with ease.

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My Role: Art Director

Collaborators: Jeanne Angel, Erik Mika, Nima Vakili, Pearlyn Lii, Peter Vikar